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September 12, 2007 20 cigarettes
Ad man smokes not less than 20 cigarettes per day. Moscow International Advertising Festival Red Apple 2007 will introduce the film 20 Cigarettes about hard life of art director.
The premier is connected with MIAF because the main hero of the movie is Andrei, art-director of advertising agency. He gained his end on his own, due to natural charm and market knowledge, but suddenly he found himself in situation, when his career, family, friendship is under the threat. One day, when his wife was gave birth to their first child, life sprang a mine on him. In stead of going to the maternity hospital, Andrei had to rush at work to solve problems. He lighted his first cigarette that day, in spite of his promise to quit smoking. He started an argument with the client and turned out to be under the threat of dismissal.
In order to solve the problem, Andrei rushed about the city, making mistake after mistake, for the sake of the family, he lapses from his principles. This motion picture is not about impudent careerist, but it is about the rise of new moral, when the interests of corporation are placed higher than moral values.
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