10 packs, 200 filtered cigarettes, King Size Box. (Tar - 12mg, Nicotine - 0.9mg) Made in Europe
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In Great Britain children advertise new cigarette packs
May 7, 2012
In Great Britain Cancer Research Center has chosen quite unusual way to support cancellation of cigarette packs branding. Center has made quite specific advertisement video according in which children praise new design of cigarette pack.
In advertisement video children tell about what is not noticed at first sight. They discuss that with this object is interesting to play that it is bright and has their favorite color. Anti-branding campaign that was started in Great Britain is carried under slogan: "Branding removal from cigarettes will not make anyone quit smoking but children will have one reason less to start".
At present moment in Great Britain takes place discussion of new law draft that will last till June 10th. Great Britain Ministry of Health offers to call off individual cigarette packs and lead them to common standard that represents usual multicolored packs with warning inscription for lack of illustrations and attractive designer solutions.
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